Design Scrapbook
A collection of art and designs that I’m proud of, without the process & with minimal explanation.
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Packaging
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Logos
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Advertising
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Storytelling
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Illustration
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Sizzle Reel
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Explainer Videos
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Packaging ⊛ Logos ⊛ Advertising ⊛ Storytelling ⊛ Illustration ⊛ Sizzle Reel ⊛ Explainer Videos ⊛
Motion Designs
Everything from sizzle reels to explainer videos.
Gene Polisseni 10th Anniversary
Sizzle Reel
Celebrating the 10th anniversary of the Gene Polisseni Center at Rochester Institute of Technology.
Gathered key stats to put together a fast-paced, engaging reel for Instagram audiences.
Hare & the Hedgehog
Motion Storytelling
A humorous take on the Grimm’s fairy tale "Hare and the Hedgehog," which is similar to "The Tortoise and the Hare."
Stockpile
Explainer Video
An explainer about fast fashion and a fictional app called “Stockpile.” An exercise in informational videos and creative transitions.
Static Designs
Branding, advertising, packaging, and everything not motion-centric.
Aero
Branding, Packaging, & Advertising
AERO is a sports drink that provides more than just a quick sugar high.
Based on scientific research, AERO provides the right blend of essential vitamins, electrolytes, and protein to optimize a workout or game day.
Brew Dr.
Experiential & Label Design
Designed theoretical SKUs to add to Brew Dr.’s flavor collection. Pitched 3 experiential concepts to draw in new customers and encourage healthy habits while gauging interest in the new flavors during the summer season.
Knight Life
Branding & Advertising
KnightLife is a medieval fantasy-themed bar that always opens at sunset.
This experiential bar is geared towards people 21 and up, though its most frequent customer base is people of all genders between 21-35 years of age.
At KnightLife, you can come with a group of 2–18 friends to join the mystery drinking game.
When you enter the bar, you are assigned a role in the kingdom and play along throughout the evening to make sure the right person sits on the throne.
