Design Scrapbook

A collection of art and designs that I’m proud of, without the process & with minimal explanation.

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Motion

Static Design

Illustration

Packaging

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Logos

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Advertising

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Storytelling

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Illustration

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Sizzle Reel

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Explainer Videos

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Packaging ⊛ Logos ⊛ Advertising ⊛ Storytelling ⊛ Illustration ⊛ Sizzle Reel ⊛ Explainer Videos ⊛

Motion Designs

Everything from sizzle reels to explainer videos.

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Gene Polisseni 10th Anniversary

Sizzle Reel

Celebrating the 10th anniversary of the Gene Polisseni Center at Rochester Institute of Technology.

Gathered key stats to put together a fast-paced, engaging reel for Instagram audiences.

Hare & the Hedgehog

Motion Storytelling

A humorous take on the Grimm’s fairy tale "Hare and the Hedgehog," which is similar to "The Tortoise and the Hare."

Stockpile

Explainer Video

An explainer about fast fashion and a fictional app called “Stockpile.” An exercise in informational videos and creative transitions.

Static Designs

Branding, advertising, packaging, and everything not motion-centric.

Aero

Branding, Packaging, & Advertising

AERO is a sports drink that provides more than just a quick sugar high.

Based on scientific research, AERO provides the right blend of essential vitamins, electrolytes, and protein to optimize a workout or game day.

Billboard with a green lemon drink labeled Aero and lemons, with the message "Make Rest Day a Breeze," against a bright blue sky with scattered clouds.
Billboard advertisement with a background of a sports field and sky, featuring a can of Aero Bold Berry flavored beverage and the slogan "Make Game Day a Breeze.".
A purple can of Aero Power-Up Punch with a pineapple graphic and yellow scoop illustrations on the packaging, set against a yellow background.

Brew Dr.

Experiential & Label Design

Designed theoretical SKUs to add to Brew Dr.’s flavor collection. Pitched 3 experiential concepts to draw in new customers and encourage healthy habits while gauging interest in the new flavors during the summer season.

A bottle of Brew Dr. Lush Lychee kombucha with a purple cap and colorful label showing lychee, raspberry, and jasmine green tea ingredients.
Brew Dr. organic kombucha bottle with a colorful label featuring illustrations of guava, lime, and green tea, and text describing the flavor as guava goodness.
A bottle of Brew Dr. Peach Pie Kombucha tea with a brown glass bottle, orange screw cap, and a label featuring illustrations of a peach, maple leaves, and a pumpkin, with text indicating it is an organic, probiotic, peach pie flavor with peach, maple, and vanilla black tea ingredients.
A bottle of Brew Dr. strawberry picnic organic kombucha with a colorful label featuring strawberries, cherries, and a picnic scene.
A brown glass bottle of Brew Dr. watermelon splash organic kombucha with a blue cap and a colorful label featuring watermelon slices, a citrus wedge, and water imagery.
Display booth featuring bottles of Brew Dr. Organic Kombucha in various flavors, with silhouette figures of children, a wheelchair user, and adults, set outdoors with playground equipment and a blue sky in the background.
A promotional stand at an outdoor event for Brew Dr. Kombucha featuring a sign with colorful bottles and flavor options, and silhouettes of people in front of it.
Storefront with large glass windows and a promotional sign for Brew Dr. Splash into Summer, featuring colorful bowls of fruit, on a sunny day.

Knight Life

Branding & Advertising

KnightLife is a medieval fantasy-themed bar that always opens at sunset. 

This experiential bar is geared towards people 21 and up, though its most frequent customer base is people of all genders between 21-35 years of age. 

At KnightLife, you can come with a group of 2–18 friends to join the mystery drinking game. 

When you enter the bar, you are assigned a role in the kingdom and play along throughout the evening to make sure the right person sits on the throne. 

A black background with multiple variations of a stylized knight helmet logo and the words "Knight Life" in different fonts and sizes. There are color swatches at the bottom, including blue, purple, yellow, and gray.
Three posters with a medieval knight theme, each with a different drink concept: a glass with red liquid and a crown design, a martini glass with flames and a knight emblem, and a knight helmet with a drink nozzle. All posters include the phrases "Turn your glass into a goblet," "Turn your cup into a chalice," and "Slay the dragon. Drink a flagon," respectively, with the tagline "live the knight life" at the bottom.

Illustration

Both digital and traditional mediums.

Digital Art

Head in the Clouds

Series of surrealist posters based on an active word and an illustration of a person with a different object in place of their head, combined to embody a feeling or personality.

Made with Procreate & Illustrator.

Close-up of a vintage album cover featuring a woman's figure in a red blazer, with long hair, kneeling on the ground. The image includes stylized text listing song titles such as "Stubborn Airhead," "Lofty," "Nothing Feels Quite Rooted on This Earth," "Ready to Pop," "Anchored to the Ground," and "Or Floating Up into the Clouds?"
Cover of a magazine featuring an illustration of a person sitting on a wooden chair, wearing a green jacket, black pants, and white sneakers, holding their head with one hand. The magazine title is partially visible on the left side, and the right side has a vertical text strip.
An artistic illustration of two hands holding a matchstick with a lit match. The background features partially visible large text at the top, and at the bottom, there are poetic lines about lighting a fuse, control, and melting away.
A person standing in shallow water at the edge of the sea, holding a fishing net with a fish in it. The background shows a calm beach with clear water, and a small orange fish is swimming in the water near the person's feet. The left side of the image features large, orange text that reads 'Sea'.

Pantone

I created these Pantone "swatches," inspired by the Pantone Challenge that has been going around online. 

In my case, I was inspired more by the unique names of the colors than the colors themselves, though of course each one can be found in their respective swatch. I used this opportunity to work on my skills in non-human subjects. 

Created in Procreate.

A Pantone color swatch card with the color named Rosewater, number 11-1408, featuring a pattern of pink roses with petals scattered on a light pink background.
Silhouette of power lines and a utility pole against a colorful sunset sky with hues of orange, pink, purple, and blue, and some clouds in the background.
Close-up of a peach with orange nectar oozing from it, with droplets hanging. The image has a Pantone color code and name: 14-1228 Peach Nectar.
A campfire with flames and sparks under a night sky, with the moon visible in the background.
Sunset over the ocean with gentle waves hitting the sandy beach, displaying pastel orange, pink, and blue colors in the sky.
A colorful illustration of a lush green island with steep cliffs, pink flowers, surrounded by blue ocean, with a rainbow and two birds in the sky, labeled 'Island Paradise'.
A stylized image of Niagara Falls with cascading water, stars and a full moon in the sky, labeled 'PANTONE 17-4123 Niagara'.
A purple rose with detailed petal shading, labeled as Pantone 15-3716, called Purple Rose.

Traditional Art

Lazy Day

35"x46". Pastel on Hahnemuhle paper.

Painting of a sleeping red fox resting on a green log, with a bright blue sky and clouds in the background.

2 PM

Graphite on Bristol.

A detailed black and white portrait sketch of a woman with light-colored eyes, arched eyebrows, and dark hair pulled back, showing her face from the forehead to the chin.

Showdown

Charcoal on Drawing Paper.

Black and white portrait of a woman with short hair, looking slightly to the side with partly open mouth.

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A container of Olly Women's Multi multivitamins with raspberry flavor, with two raspberry-flavored gummies labeled Olly.
The image shows a container of fruit yogurt with a pink background, and the words "Retail Design," "Advertising," "Motion Design," and "Packaging Design" overlaid in large white text. There are also two red, round chocolates with smiley faces and the word "OLLY" on them.
A box with the text "Your next adventure starts here" on it, placed on a blue background with large white letters spelling "BOOK EXPLORER".
A 3D render of a packaging box with the words "You Text" on it, placed on a dark blue background with the words "Book Design" in large letters, and overlaid text that reads "Branding UI/UX Packaging Motion Design."
A close-up of a mobile device displaying the Youtube Music interface.
Mobile device screen displaying the Youtube Music interface, with text overlay saying "UI/UX Redesign".